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Armchair
Armor: Shopping Safely From Home
Shopping from home offers choice and convenience, but
consumers need to know the rules and use the tools to protect themselves from fraudulent
offers and unsafe products.
What does "Shopping Safely From Home"
include?
- Online/e-commerce
- Telemarketing
- Mail Order
- Door-to-Door
- Yard Sales and Flea Markets
What are the key messages?
- Know who youre dealing with. Find out where the
seller is located and check its reputation.
- Protect your privacy. Provide personal information only if
you know whos collecting it, why, and how its going to be used.
- Pay the safest way. Know the different options for payments
and use the one that offers the best protection.
- Know what youre buying. Get a complete description
and all terms of the transaction. If you are buying a used item, check to make sure that
it meets safety standards.
- Think it through. Dont act on impulse or because of
pressure.
- Know who to complain to. Find out what government agencies,
industry organizations or other groups can help you if you have a problem.
What are the benefits of participating in NCPW
2000?
- Obtain visibility for your company, agency or organization.
- Protect and educate employees, customers, constituents.
- Increase consumer confidence in shopping from home.
- Reduce the number of complaints about shopping experiences.
- Help raise public awareness about consumer protection
issues.
- Increase support for community-based activities.
- Demonstrate support for consumer protection objectives
What can I do to participate in NCPW 2000?
- Sponsor promotional events during NCPW 2000.
- Take actions within your own company, agency or
organization to implement or reinforce the messages about shopping safely from home.
Educate your employees through newsletters, brown bag lunches, speakers, etc.
- Produce and distribute your own materials using the NCPW
theme and tools, or use the materials that are available from others.
- Produce radio and television public service announcements,
cable TV shows.
- Hold seminars, conferences, community fairs and other
educational events.
- Create national or local partnerships to maximize your
impact.
- Help advertise NCPW 2000.
- Submit nominations for the two NCPW contests: Consumer of
the Year and Outstanding Consumer Education Campaign.

Revised: 12/18/00
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